My Instagram Insights

I recently ran an insights report on my professional Instagram account: @sierraa_michele.  I found out a lot of useful (and shocking) information about the IG users who visit my profile and engage on my social media! You can see my current stats below:

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I am surprised at this 50/50 gender spilt! I expected to have a female dominated following.  I post mainly natural hair and (female) fashion content, but I am glad to know that I am not boxed in to one particular audience.

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I am currently 24 years old so having adults age 18-24 seems right on target!

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I found it very surprising that location wise, my reach is stronger in California than any other state since I have never been to California in my life lol!  I currently live in Maryland which did not even make it on the list.  I added #dmv to all my new photos to help raise my presence locally.  I am very thankful and humbled for the love from the top five locations!

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Photoshoot at Union Station

Last week a member of a fashion blog site reached out to me asking to do a collaboration.  I wanted to make sure I delivered great photo content for them!  Here are a few picture from a photoshoot I did on Friday at Union Station in Washington DC.

Photographer:  Preston Slater – Insta: @pressonly1fullsizeoutput_16a9fullsizeoutput_16aafullsizeoutput_16adfullsizeoutput_16b0fullsizeoutput_16affullsizeoutput_16ae

Sizing in the Fashion Industry

“What’s your size?” has always been a loaded question…

As a twenty-something year old millennial, I have done my fair share of online shopping… If only I could get a degree in e-commerce from Fashion Nova!    I recently came across a meme on Facebook stating that the hardest part of online shopping is getting up to get your credit card lol!  As life changing as shopping online is, one thing I have noticed is the inconsistency of sizes from online companies that carry multiple clothing brands.

I decided to try on dresses from Target, who also has an electronic commerce market, to see if their different clothing brands are consistent in my size.  I wear a size “small” in almost all Fashion nova dresses.  So I decided to use this size as my base line.

Here are three Fashion Nova dresses all in size “small” for reference.

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Here are the dresses I tried on from Target in the same size:

Brand: Who What Wear

Size: Small

Comments:  Compared to how I normally like my dresses, this dress was slightly big but not enough to deter me from buying it or enough to “send it back” had I have brought it online.

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Brand: a.n.d ea wy

Size: Small

Comments:  This dress was extremely big on me, mainly in the bust and sleeve area.

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Brand: xhilaration

Size: Small

Comments:  I liked this dress, It is meant to be a airy sun dress.  Pretty much fit as expected, probably one of my favorites!

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Brand: Mossimo

Size: Small

Comments:  Not the best fit for me, the belt helped me get some shape back. The shoulder area was loose, I would need to get that taken in along with the waist area.

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One size (small) does not fit all that is for sure!   Women’s bodies continue to defy “standardized” sizing norms.  240 billion dollars worth of apparel is purchased online each year.  Here is the problem… customers return about 40 percent of what they buy online mainly due to sizing issues.

What are your thoughts on sizing in the fashion industry?  Do you shop online and worry about whether or not your “medium” is the same as their “medium”?

Leave your comments below!  I would love to read your opinion on this topic.

Shoot Party

Last weekend I attended a shoot party in Washington DC hosted by The Directory and The Locale Workspace.   The Directory is “a directory of talent where photographers, brands, and models are able to connect and collaborate.” – Kristan Servidad, CEO & Founder, THE DIRECTORY.  Click here and check out their website!   The Locale Workspace is an inmate venue located on H street in DC.  My friend Kiara and I had a GREAT time stepping out of our comfort zones as “models” for the day <3.

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Check out the photos taken by some of the most creative photographers in the city!

 

 Photographer: Ilona Zaren – Insta: @nazarenko_ilona

 

 

Photographer: Ed Kirkland – Insta: @shutter_to_think_photo,  Website

Photographer: Tre Smith –  Insta: @artis.tre, Website

Photographer: Nicole Short – Insta: @thephotoladyofdc

Photographer: Preston Slater – Insta: @pressonly1

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My style: Spotlight on Fashion Nova

I LOVE me some Fashion Nova!  If you have not heard of them you must not have an Instagram account, LOL!  Fashion Nova is a LA-based online women’s fashion company.  They work with influencers such as Amber Rose, Kylie Jenner, Blac Chyna and many…MANY more.  The company is notorious for their sexy “Kim K” inspired night-out style.  However, they have a plethora of every-day female fashion.

Here are some of my favorite pieces from the Brand:

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Jumpsuit: Forever Together Jumpsuit

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Jacket: The Good Life Jacket – Bleach Wash

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Old Romantics Dress – Burgundy

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Bring Me Back Bodysuit

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Cross My Side Pants – Ivory

 

Monkee’s of Fredericksburg

Monkee’s is a contemporary clothing store located in Fredericksburg,Virgina.  Last month I had the privilege of visiting the store to take a few pictures of some of their Fall collection, with the owners approval of course!  Monkee’s carry clothes from fashion designers such as:

  • Kate Spade
  • Lilly Pulitzer
  • Draper James
  • Barbour
  • Lilla P
  • And more!

Here is a link to their website!

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Baroque fashion in modern light

Baroque is a style of art that was prevalent in Europe during the early 17th to 18th century.  This period was known for exaggerated movement and sharp, easily construed detail.  The overstated style of Baroque art was created to amaze visitors of the European nobles by presenting the extravagance and supremacy of land.

This over-embellished style eventually found it’s way into the fashion industry.  Fashion companies such as Balmain, Marie Claire, and H&M have made sure to keep the dominant characteristics of this time-period while integrating a contemporary flare.

I have had a love for this style of art since I was a young girl without knowing the name or history behind it.  I love to ride that fine line between “costume-like” and “luxury-couture”.   These pieces make a major fashion statement without being too theatrical.

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See more here